{"id":18591,"date":"2026-05-29T17:52:09","date_gmt":"2026-05-29T17:52:09","guid":{"rendered":"https:\/\/otofeeds.id\/?p=18591"},"modified":"2026-05-29T17:52:09","modified_gmt":"2026-05-29T17:52:09","slug":"icx-2026-surabaya-satukan-lifestyle-kopi-dan-otomotif","status":"publish","type":"post","link":"https:\/\/otofeeds.id\/index.php\/2026\/05\/29\/icx-2026-surabaya-satukan-lifestyle-kopi-dan-otomotif\/","title":{"rendered":"ICX 2026 Surabaya Satukan Lifestyle Kopi dan Otomotif"},"content":{"rendered":"
\"\"

Foto: HS<\/em><\/p><\/div>\n

OTOFEEDS.id –<\/strong><\/a> Industri kopi nasional terus berkembang dari sekadar komoditas konsumsi menjadi bagian penting dari ekonomi kreatif dan gaya hidup modern. Transformasi itu terlihat dalam gelaran perdana Indonesia Coffee Expo<\/em> (ICX) 2026 yang resmi dibuka di Grand City Convention Hall<\/em>, Surabaya, pada 29-31 Mei 2026.<\/p>\n

Pameran yang digelar PT Dyandra Promosindo bersama Specialty Coffee Association of Indonesia<\/em> (SCAI) tersebut menjadikan Surabaya sebagai kota pembuka rangkaian roadshow<\/em> nasional ICX 2026.<\/p>\n

\"\"

Opening Ceremony ICX 2026<\/em><\/p><\/div>\n

Mengusung tema \u201cBrewing Business, Shaping Lifestyle and Coffee Excellence\u201d<\/em>, ICX Surabaya 2026 hadir bukan hanya sebagai ajang pameran kopi, tetapi juga ruang kolaborasi industri kreatif, komunitas, hingga lifestyle<\/em> urban yang kini tumbuh pesat di Indonesia.<\/p>\n

Menariknya, penyelenggaraan ICX dilakukan bersamaan dengan Indonesia International Motor Show<\/em> (IIMS) Surabaya 2026 di area yang sama. Kolaborasi ini dinilai menjadi strategi menarik untuk mempertemukan dua komunitas besar yang memiliki karakter pasar serupa, yakni pecinta otomotif dan penikmat kopi.<\/p>\n

\"\" \"\" \"\" \"\" \"\"Vice Project Director ICX, Rumpoko Hadi mengatakan, kopi saat ini telah berkembang menjadi bagian dari identitas gaya hidup masyarakat urban sekaligus peluang bisnis dengan potensi ekonomi yang besar.<\/p>\n

\u201cKopi telah bermutasi menjadi ruang kreativitas sekaligus peluang bisnis dengan potensi multiplier effect<\/em> yang sangat besar. Kami sengaja memberikan panggung lebih luas bagi specialty coffee<\/em> dan UMKM lokal agar mereka dapat naik kelas dan terhubung langsung dengan rantai pasok yang lebih masif,\u201d ujar Rumpoko di sela opening ICX 2026 di Grand City Convention Hall,<\/em> Surabaya, Jumat (29\/5).<\/p>\n

ICX 2026 menargetkan nilai transaksi hingga Rp3 miliar dengan proyeksi kunjungan mencapai 7.500 investor, pelaku usaha, hingga konsumen akhir. Sebanyak 75 brand ikut berpartisipasi dan sekitar 70 persen di antaranya merupakan pelaku UMKM serta coffee shop independen<\/em> asal Jawa Timur.<\/p>\n

\"\"

Space Roastery Yogya menunjukkan produk terbarunya<\/em><\/p><\/div>\n

Fokus terhadap specialty coffee<\/em> dan pelaku usaha lokal menjadi pembeda utama ICX dibanding pameran kopi konvensional lainnya. Kehadiran berbagai brand independen menunjukkan industri kopi lokal kini semakin kompetitif dan memiliki pasar yang terus berkembang.<\/p>\n

Pemerintah Provinsi Jawa Timur juga memanfaatkan momentum ini untuk memperkuat industri kopi daerah dari sisi hulu hingga hilir. Pelaksana Tugas (Plt.) Kepala Dinas Perkebunan Provinsi Jawa Timur, Heru Suseno menyebut Jawa Timur kini menjadi produsen kopi terbesar keempat di Indonesia setelah Sumatera Selatan, Lampung, dan Sumatera Utara.<\/p>\n

Produksi kopi Jawa Timur pada 2025 diproyeksikan mencapai 78,8 ribu ton. Pertumbuhan tersebut turut didorong meningkatnya konsumsi domestik seiring menjamurnya kedai kopi hingga ke kawasan pedesaan.<\/p>\n

Untuk memperkuat identitas kopi lokal, Pemprov Jatim juga tengah mendorong program \u201cCommunal Branding\u201d<\/em> melalui payung merek Kopi Jawa Timur. Strategi ini diharapkan mampu mempertegas karakter kopi asal Jawa Timur, khususnya varietas Arabika dari kawasan Ijen dan Raung yang meliputi Situbondo, Bondowoso, dan Banyuwangi.<\/p>\n

\"\"

Indonesia Brewers Cup<\/em><\/p><\/div>\n

Selain pameran dan business matching<\/em>, ICX Surabaya juga menghadirkan Indonesia Brewers Cup<\/em> (IBrC) Regional 1 sebagai bagian dari pengembangan talenta industri kopi nasional.<\/p>\n

Ketua Umum SCAI, Daryanto Witarsa menilai industri kopi Indonesia membutuhkan generasi baru yang tidak hanya piawai secara teknis, tetapi juga mampu membawa citra kopi Indonesia ke tingkat global.<\/p>\n

\u201cMasa depan kopi Indonesia membutuhkan figur yang tidak hanya mumpuni secara teknis manual brew<\/em>, tetapi juga mampu bertindak sebagai brand ambassador<\/em> yang membawa diplomasi kopi Indonesia ke panggung internasional,\u201d tutur Daryanto.<\/p>\n

Nuansa lifestyle<\/em> dalam ICX Surabaya 2026 juga diperkuat lewat berbagai aktivitas interaktif, salah satunya Coffee Frame Challenge<\/em> yang mengajak pengunjung dan komunitas fotografi mengabadikan momen terbaik selama pameran berlangsung.<\/p>\n

Sinergi antara kopi, otomotif, fotografi, dan komunitas kreatif inilah yang membuat ICX Surabaya 2026 tampil berbeda. Tidak sekadar menjadi pameran kopi, tetapi juga ruang pertemuan berbagai gaya hidup urban yang kini terus berkembang di Indonesia. (HS)<\/p>\n","protected":false},"excerpt":{"rendered":"

...<\/p>\n","protected":false},"author":3,"featured_media":18592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[25,18,22,32,1],"tags":[586,158,30],"class_list":["post-18591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bisnis","category-gaya-hidup","category-kuliner","category-news","category-otofeeds","tag-icx","tag-iimssurabaya","tag-otofeeds-id"],"yoast_head":"\nICX 2026 Surabaya Satukan Lifestyle Kopi dan Otomotif - Otofeeds.id<\/title>\n<meta name=\"description\" content=\"Pemerintah Provinsi Jawa Timur juga memanfaatkan momentum ini untuk memperkuat industri kopi daerah dari sisi hulu hingga hilir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otofeeds.id\/index.php\/2026\/05\/29\/icx-2026-surabaya-satukan-lifestyle-kopi-dan-otomotif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICX 2026 Surabaya Satukan Lifestyle Kopi dan Otomotif - 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