{"id":18806,"date":"2026-08-24T14:52:52","date_gmt":"2026-08-24T14:52:52","guid":{"rendered":"https:\/\/otofeeds.id\/?p=18806"},"modified":"2026-08-24T14:52:52","modified_gmt":"2026-08-24T14:52:52","slug":"hsc-bawa-lineup-elektrifikasi-ke-giias-surabaya-2026","status":"publish","type":"post","link":"https:\/\/otofeeds.id\/index.php\/2026\/08\/24\/hsc-bawa-lineup-elektrifikasi-ke-giias-surabaya-2026\/","title":{"rendered":"HSC Bawa Lineup Elektrifikasi ke GIIAS Surabaya 2026"},"content":{"rendered":"

\"\"OTOFEEDS.id \u2013<\/strong> <\/a>Honda Surabaya Center (HSC), main dealer mobil Honda wilayah Jawa Timur, Bali, dan Nusra kembali menjadikan GIIAS Surabaya 2026 sebagai momentum memperkenalkan arah baru Honda di era elektrifikasi. Mengusung tema \u201cCulture. Evolved.\u201d<\/em>, Honda untuk pertama kalinya membawa Honda Super-ONE ke hadapan masyarakat Surabaya, sekaligus menawarkan sederet program penjualan untuk menggenjot pasar.<\/p>\n

Pameran berlangsung pada 26\u201330 Agustus 2026 di Grand City Convention and Exhibition<\/em>, Surabaya. Honda menempati Booth<\/em> A, Convention Hall<\/em> Lantai 3 dengan luas area 280 meter persegi.<\/p>\n

Tak hanya memamerkan produk, Honda juga memberikan kesempatan pengunjung merasakan langsung sejumlah model melalui fasilitas test drive<\/em>, yakni Honda STEP WGN e:HEV, Honda HR-V e:HEV, dan Honda WR-V.<\/p>\n

\"\"

President Director Honda Surabaya Center, Ang Hoey Tiong<\/em><\/p><\/div>\n

President Director Honda Surabaya Center, Ang Hoey Tiong, mengatakan kehadiran Honda di GIIAS Surabaya menjadi bagian dari proses transformasi Honda menuju era mobilitas baru. Menurutnya, perkembangan teknologi dan produk Honda tetap berpijak pada filosofi yang selama ini menjadi karakter merek tersebut, yakni \u201cJoy of Driving.\u201d<\/em><\/p>\n

\u201cKehadiran Honda di GIIAS Surabaya bukan hanya tentang memperkenalkan teknologi terbaru dan program terbaik, tetapi juga mengajak konsumen melihat bagaimana arah masa depan Honda,\u201d katanya di Surabaya, Senin (24\/8).<\/p>\n

Melalui tema \u201cCulture. Evolved.\u201d<\/em>, Honda ingin menunjukkan bahwa evolusi teknologi tidak berarti harus meninggalkan karakter yang sudah melekat selama puluhan tahun. Filosofi engineering<\/em> dan pengalaman berkendara yang emosional, engaging, dan menyenangkan tetap dipertahankan.<\/p>\n

Karakter tersebut salah satunya diwujudkan melalui Honda Super-ONE, kendaraan listrik compact<\/em> terbaru Honda yang sebelumnya diperkenalkan di GIIAS 2026. Model ini dikembangkan untuk membawa karakter berkendara Honda ke era elektrifikasi.<\/p>\n

Selain Super-ONE, Honda menghadirkan dua special display<\/em>, yakni Honda Prelude dan Honda HR-V Mugen GIIAS 2026 Edition<\/em>. Sementara jajaran produk lainnya meliputi Honda STEP WGN e:HEV Special Edition<\/em>, New Honda Brio Satya Special Edition<\/em>, dan New Honda WR-V.<\/p>\n

Cashback, Honda Gold Bar hingga Cicilan Mulai Rp1 Jutaan<\/strong><\/p>\n

\"\"<\/p>\n

Bukan hanya produk baru yang menjadi senjata Honda di GIIAS Surabaya 2026. HSC juga menyiapkan program \u201cHonda SUPER BOOST: Super Promo for Your Favorite Honda Cars\u201d<\/em> untuk menarik konsumen melakukan transaksi selama pameran.<\/p>\n

Program tersebut menawarkan sejumlah keuntungan, mulai dari kesempatan mendapatkan Honda Gold Bar,<\/em> hadiah aktivitas test drive<\/em> hingga tambahan cashback<\/em>.<\/p>\n

Melalui program Honda<\/em> Blind Box<\/em>, konsumen bahkan memiliki kesempatan menemukan Random Secret Box<\/em> yang berisi Honda Gold Bar<\/em> dalam jumlah terbatas.<\/p>\n

Konsumen yang melakukan test drive<\/em> sekaligus membeli unit Honda juga berkesempatan mendapatkan voucher BBM senilai jutaan rupiah. Ada pula Super Bonus berupa tambahan cashback<\/em> jutaan rupiah.<\/p>\n

Program khusus diberikan untuk beberapa model. Pembeli Honda Brio mendapatkan gratis Paket Prima, berupa paket perawatan berkala hingga empat tahun atau 50.000 km.<\/p>\n

Untuk Honda STEP WGN e:HEV, tersedia program Honda Family Fair<\/em> berupa trade-in value<\/em> Rp15 juta serta bunga 0 persen selama tiga tahun bagi konsumen yang melakukan trade-in<\/em> mobil Honda.<\/p>\n

Sementara pemilik Honda Brio yang ingin beralih ke SUV bisa memanfaatkan program \u201cGanti Baru ke Honda WR-V, Bayarnya Tetap Sehemat Honda Brio\u201d, dengan cicilan mulai Rp3 jutaan.<\/p>\n

HSC juga menawarkan sejumlah skema pembiayaan lain, termasuk bunga 0 persen hingga tiga tahun, cicilan mulai Rp1 jutaan, uang muka ringan, serta tenor hingga delapan tahun.<\/p>\n

Director Honda Surabaya Center, Wendy Miharja, mengatakan program tersebut disiapkan untuk memberikan lebih banyak pilihan sekaligus menghadirkan pengalaman berbeda bagi konsumen.<\/p>\n

\"\"

Director Honda Surabaya Center, Wendy Miharja<\/em><\/p><\/div>\n

\u201cKami ingin setiap kunjungan ke booth Honda memiliki pengalaman yang berkesan, baik bagi konsumen yang sedang mencari kendaraan maupun bagi mereka yang ingin mengenal Honda lebih dekat. Semoga dengan inovasi dari produk dan program yang kami bawa, juga dapat meningkatkan penjualan di semester kedua ini,\u201d ujarnya.<\/p>\n

Target penjualan HSC di GIIAS Surabaya 2026 ditetapkan sebanyak 120 unit. Angka tersebut lebih rendah dibandingkan target tahun sebelumnya yang mencapai 150 unit. Namun, realisasi penjualan GIIAS Surabaya tahun lalu justru menembus 203 SPK.<\/p>\n

\u201cTahun ini memang kami agak sedang target kami 120, tentunya harapannya bisa lebih dari itu,\u201d katanya.<\/p>\n

Menurut Wendy, pilihan konsumen terhadap kendaraan sangat beragam. Karena itu, Honda tetap mengandalkan kekuatan produk, layanan purnajual, serta ketersediaan suku cadang untuk menjaga kepercayaan konsumen.<\/p>\n

\u201cKami sendiri yakin bahwa dengan produk yang baik, after sales<\/em> yang baik, ketersediaan suku cadang yang baik, kami tetap bisa menjadi salah satu pilihan konsumen di Indonesia,\u201d ujarnya.<\/p>\n

Penjualan Honda Capai 3.613 Unit hingga Juli 2026<\/strong><\/p>\n

\"\"Di tengah persaingan pasar otomotif yang semakin ketat, Honda masih mendapatkan dukungan kuat dari sejumlah model yang memiliki basis konsumen besar. Sepanjang Januari hingga Juli 2026, Honda Surabaya Center mencatat penjualan 3.613 unit di wilayah Jawa Timur, Bali, dan Nusa Tenggara.<\/p>\n

Honda Brio menjadi kontributor terbesar dengan penjualan 1.908 unit. Brio Satya menyumbang 1.717 unit dengan pangsa pasar 30,60 persen, sementara Brio RS mencatat 191 unit dengan pangsa pasar 40,21 persen.<\/p>\n

Di segmen SUV, Honda HR-V menjadi model dengan performa paling kuat. Penjualannya mencapai 999 unit dengan pangsa pasar 42,33 persen. Model SUV Honda lainnya mencatat penjualan 438 unit untuk WR-V, 146 unit BR-V, dan 68 unit CR-V.<\/p>\n

Sementara itu, Honda STEP WGN e:HEV membukukan 25 unit, Honda City Hatchback RS 21 unit, dan Honda Civic 8 unit sepanjang Januari-Juli 2026.<\/p>\n

Dengan kombinasi produk elektrifikasi, lini kendaraan yang beragam, serta agresivitas<\/em> program penjualan, GIIAS Surabaya 2026 menjadi salah satu panggung penting bagi Honda untuk mengejar pertumbuhan pasar pada paruh kedua tahun ini. (HS)<\/p>\n","protected":false},"excerpt":{"rendered":"

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Baca Juga:Honda Super-ONE Debut di GIIAS 2026<\/a><\/strong><\/p>\n