{"id":2561,"date":"2025-05-09T14:02:32","date_gmt":"2025-05-09T14:02:32","guid":{"rendered":"https:\/\/otofeeds.id\/?p=2561"},"modified":"2025-05-09T22:28:54","modified_gmt":"2025-05-09T22:28:54","slug":"bmw-astra-hadirkan-retail-next-di-jatim","status":"publish","type":"post","link":"https:\/\/otofeeds.id\/index.php\/2025\/05\/09\/bmw-astra-hadirkan-retail-next-di-jatim\/","title":{"rendered":"BMW Astra Hadirkan Retail.Next di Jatim"},"content":{"rendered":"<div id=\"attachment_2567\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/OTOFEEDS.id\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2567\" class=\"wp-image-2567 size-full\" src=\"https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4483.jpeg\" alt=\"\" width=\"1024\" height=\"619\" srcset=\"https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4483.jpeg 1024w, https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4483-300x181.jpeg 300w, https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4483-768x464.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-2567\" class=\"wp-caption-text\"><em>BMW 320i M Sport. Foto: HS<\/em><\/p><\/div>\n<p class=\"p1\"><strong><span class=\"s1\"><a href=\"http:\/\/OTOFEEDS.id\">OTOFEEDS.id<\/a> \u2013 Surabaya.<\/span><\/strong><span class=\"s2\"> Akhirnya, diler BMW M Astra pertama resmi hadir di wilayah timur Indonesia. Tidak sekedar membuka akses baru bagi para penggemar brand asal Jerman ini, <\/span><span class=\"s1\">BMW Astra Surabaya <\/span><span class=\"s2\">menghadirkan paradigma baru dalam dunia retail otomotif melalui konsep <\/span><span class=\"s1\">Retail.Next, <\/span><span class=\"s2\">sebuah pendekatan inovatif yang mengedepankan digitalisasi, pengalaman emosional, serta komitmen terhadap keberlanjutan.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Tidak main-main, peresmian diler yang berdiri di atas lahan 2.434 m\u00b2 dengan luas bangunan 4.100 m\u00b2 ini juga dibarengi dengan peluncuran dua model anyar yang menjadi sorotan dunia otomotif global: <\/span><span class=\"s1\">BMW M3 Competition Touring<\/span><span class=\"s2\"> dan <\/span><span class=\"s1\">BMW 320i M Sport<\/span><span class=\"s2\">. Keduanya kini resmi mengaspal di jalanan Surabaya dan sekitarnya, membawa serta DNA motorsport dan teknologi terkini khas BMW.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2564 size-thumbnail\" src=\"https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4481-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4481-150x150.jpeg 150w, https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4481-80x80.jpeg 80w, https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4481-320x320.jpeg 320w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Peter \u201cSunny\u201d Medalla, President Director BMW Group Indonesia, menegaskan bahwa kehadiran BMW Astra Surabaya bukan hanya tentang ekspansi pasar, melainkan manifestasi dari visi BMW dalam meredefinisi pengalaman pelanggan.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">\u201cRetail.Next mendefinisikan ulang konsep showroom menjadi destinasi yang penuh makna. Bukan sekedar tempat transaksi, tetapi ruang untuk membangun hubungan,\u201d ujarnya lugas dalam sesi sambutan.<\/span><\/p>\n<div id=\"attachment_2563\" style=\"width: 970px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2563\" class=\"wp-image-2563 size-full\" src=\"https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4479.jpeg\" alt=\"\" width=\"960\" height=\"609\" srcset=\"https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4479.jpeg 960w, https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4479-300x190.jpeg 300w, https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4479-768x487.jpeg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-2563\" class=\"wp-caption-text\"><i>Sanfrantis Tanu, Chief Executive BMW Astra (kedua kiri) dan Peter \u201cSunny\u201d Medalla, President Director BMW Group Indonesia (kedua kanan) Melakukan penanda tanganan prasasti<\/i><\/p><\/div>\n<p class=\"p3\"><span class=\"s2\"><b>Baca Juga:\u00a0<a href=\"https:\/\/otofeeds.id\/index.php\/2025\/01\/25\/bmw-astra-xperience-day-bmw-x-series-tangguh-dan-fleksibel\/\">BMW Astra Xperience Day: BMW X Series, Tangguh dan Fleksibel<\/a><\/b><br \/>\nMedalla juga membagikan catatan performa positif BMW Indonesia di awal tahun 2025. Dengan torehan 835 unit terjual, naik 7,7% dibandingkan periode yang sama tahun lalu, BMW berhasil menguasai <\/span><span class=\"s1\">57,2% pangsa pasar kendaraan premium<\/span><span class=\"s2\">. Sementara di segmen kendaraan listrik premium, dominasinya semakin tak terbantahkan dengan <\/span><span class=\"s1\">market share 64%<\/span><span class=\"s2\">, menandai arah yang jelas menuju elektrifikasi.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Sanfrantis Tanu, Chief Executive BMW Astra, menjelaskan bahwa diler ini tidak hanya menjadi pionir konsep Retail.Next di Jawa Timur, tetapi juga menandai tonggak penting dalam komitmen BMW Astra terhadap layanan kelas atas.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">\u201cDiler ini bukan hanya yang pertama dan terbesar di Jawa Timur, tapi juga menjadi pelopor konsep Retail.Next di wilayah ini,\u201d jelasnya.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2565\" src=\"https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4476.jpeg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4476.jpeg 1024w, https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4476-300x169.jpeg 300w, https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4476-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>Berbicara soal fasilitas, BMW Astra Surabaya menawarkan lebih dari sekadar estetika arsitektur modern. Di dalamnya tersedia <\/span><span class=\"s1\">BMW M Corner<\/span><span class=\"s2\">, <\/span><span class=\"s1\">multifunctional handover counter<\/span><span class=\"s2\">, layanan <\/span><span class=\"s1\">used car<\/span><span class=\"s2\">, serta <\/span><span class=\"s1\">charging station<\/span><span class=\"s2\"> untuk mendukung transisi ke kendaraan listrik. Tak ketinggalan, terdapat <\/span><span class=\"s1\">showroom lima unit display<\/span><span class=\"s2\"> dan <\/span><span class=\"s1\">10 stall bengkel<\/span><span class=\"s2\"> yang siap melayani kebutuhan teknis para pelanggan.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Konsep <\/span><span class=\"s1\">Retail.Next<\/span><span class=\"s2\"> memberikan sentuhan personal di setiap titik interaksi:<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">\u2013 <\/span><span class=\"s1\">VIP Experience<\/span><span class=\"s2\"> dan <\/span><span class=\"s1\">Digital In-Store Journey<\/span><span class=\"s2\"> yang dibantu oleh BMW Genius dan Business Consultant;<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">\u2013 <\/span><span class=\"s1\">Emotional Virtual Experience (EVE)<\/span><span class=\"s2\"> yang memungkinkan pelanggan menvisualisasikan kendaraan secara fotorealistik;<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">\u2013 <\/span><span class=\"s1\">Test Drive Experience<\/span><span class=\"s2\"> yang dirancang lebih seamless dan intim;<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">\u2013 <\/span><span class=\"s1\">Tailor Made Delivery<\/span><span class=\"s2\"> untuk penyerahan unit secara fleksibel sesuai preferensi pelanggan;<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">\u2013 Komitmen <\/span><span class=\"s1\">sustainability<\/span><span class=\"s2\">, seperti penggunaan material bangunan yang mampu menekan 78% radiasi matahari serta efisiensi energi pendingin hingga 29%.<\/span><\/p>\n<div id=\"attachment_2566\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2566\" class=\"wp-image-2566 size-full\" src=\"https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4477.jpeg\" alt=\"\" width=\"1024\" height=\"596\" srcset=\"https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4477.jpeg 1024w, https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4477-300x175.jpeg 300w, https:\/\/otofeeds.id\/wp-content\/uploads\/2025\/05\/IMG_4477-768x447.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-2566\" class=\"wp-caption-text\"><em>Peluncuran BMW M3 Competition Touring<\/em><\/p><\/div>\n<p class=\"p3\"><span class=\"s2\">Langkah ini juga menjadi bagian dari <\/span><span class=\"s1\">Aspirasi Keberlanjutan Astra 2030<\/span><span class=\"s2\">, serta memperkuat posisi BMW sebagai pemimpin dalam segmen premium dan elektrifikasi di Indonesia.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Dengan lokasi strategis di jantung kota Surabaya dan layanan menyeluruh dari penjualan hingga purna jual, BMW Astra Surabaya bukan hanya diler, melainkan simbol perubahan cara menikmati dan memahami kendaraan premium di era baru. (HS)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":3,"featured_media":2567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[18,6,32,1,7,8],"tags":[175,45,30,278,409],"class_list":["post-2561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaya-hidup","category-mobil","category-news","category-otofeeds","category-produk-baru","category-test-drive","tag-astrabmw","tag-astrabmwsurabaya","tag-otofeeds-id","tag-bmwindonesia","tag-retailnext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW Astra Hadirkan Retail.Next di Jatim - Otofeeds.id<\/title>\n<meta name=\"description\" content=\"Retail.Next mendefinisikan ulang konsep showroom menjadi destinasi yang penuh makna untuk membangun hubungan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otofeeds.id\/index.php\/2025\/05\/09\/bmw-astra-hadirkan-retail-next-di-jatim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW Astra Hadirkan Retail.Next di Jatim - 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