{"id":2588,"date":"2025-05-06T02:25:40","date_gmt":"2025-05-06T02:25:40","guid":{"rendered":"https:\/\/otofeeds.id\/?p=2588"},"modified":"2025-05-27T03:01:03","modified_gmt":"2025-05-27T03:01:03","slug":"honda-berkolaborasi-dengan-team-liquid-indonesia","status":"publish","type":"post","link":"https:\/\/otofeeds.id\/index.php\/2025\/05\/06\/honda-berkolaborasi-dengan-team-liquid-indonesia\/","title":{"rendered":"Honda Berkolaborasi Dengan Team Liquid Indonesia"},"content":{"rendered":"
\"\"<\/a>

Foto: HPM<\/p><\/div>\n

OTOFEEDS.id<\/a> – Jakarta.<\/strong> PT Honda Prospect Motor (HPM) resmi menjalin kolaborasi strategis dengan Team Liquid Indonesia (TLID), organisasi esports global ternama, sebagai bagian dari upaya memperkuat kedekatan dengan generasi Z melalui dunia gaming. Dalam kemitraan ini, Honda didapuk sebagai Official Mobility Partner dan menyediakan Honda Brio sebagai kendaraan operasional bagi para atlet esports TLID.<\/p>\n

Kolaborasi ini memunculkan kampanye \u201cLet\u2019s Go Brio!\u201d yang memadukan mobilitas, gaya hidup digital, dan semangat komunitas. Salah satu program unggulannya adalah Dealer Watch Party di 12 kota besar, yang mengubah showroom Honda menjadi ruang interaktif esports, lengkap dengan sesi test drive kendaraan. Tak hanya itu, Honda dan TLID juga akan menggelar turnamen nasional TL Cup sebagai wadah pengembangan talenta gamer muda.<\/p>\n

\"\"

Yusak Billy, Sales & Marketing and After Sales Director PT HPM<\/i><\/p><\/div>\n

\u201cBagi kami, membangun kedekatan dengan Gen Z bukan hanya soal mengikuti tren, tapi memahami bagaimana mereka membentuk gaya hidup dan komunitasnya sendiri. Dunia esports menjadi salah satu ruang yang paling relevan hari ini, dan melalui kolaborasi ini, kami ingin hadir sebagai brand yang tidak hanya dikenal, tetapi juga mampu terhubung dengan setiap generasi,\u201d ujar Yusak Billy, Sales & Marketing and After Sales Director PT HPM.<\/p>\n

Baca Juga:Honda Surabaya Center Meriahkan Far Fest 2025<\/a><\/b>
\nKolaborasi ini dilandasi semangat Dreams and Passion yang diyakini Honda dan TLID sebagai fondasi pencapaian besar.<\/p>\n

\u201cBagi kami, Honda bukan hanya mitra brand, tetapi mitra perjalanan. Kami sangat bangga bisa bekerja sama dengan brand sebesar Honda, yang juga memiliki komitmen jangka panjang terhadap pertumbuhan komunitas digital,\u201d ungkap Daniel Santoso, Chief Business Officer TLID.<\/p>\n

\"\"Kerja sama ini juga memperluas jangkauan strategi global Honda, melanjutkan kemitraan dengan Team Liquid yang telah dimulai sejak 2019 di Amerika Serikat. Di Indonesia, sinergi ini menjawab potensi besar pasar Gen Z, 75 juta jiwa dari total populasi, dengan kepemilikan mobil yang masih rendah, serta merespons proyeksi 192 juta gamer aktif di tahun 2025.<\/p>\n

Melalui pendekatan emosional dan digital yang menyeluruh, Honda mengokohkan diri bukan hanya sebagai produsen mobil, tetapi juga bagian dari gaya hidup generasi muda masa kini.<\/p>\n","protected":false},"excerpt":{"rendered":"

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