{"id":2692,"date":"2025-06-16T03:25:09","date_gmt":"2025-06-16T03:25:09","guid":{"rendered":"https:\/\/otofeeds.id\/?p=2692"},"modified":"2025-06-17T04:05:15","modified_gmt":"2025-06-17T04:05:15","slug":"2-diler-honda-tutup-karena-faktor-internal","status":"publish","type":"post","link":"https:\/\/otofeeds.id\/index.php\/2025\/06\/16\/2-diler-honda-tutup-karena-faktor-internal\/","title":{"rendered":"2 Diler Honda Tutup Karena Faktor Internal"},"content":{"rendered":"
\"\"<\/a>

HSC memperluas layanan dengan membuka diler baru, Naga Motor 2 di Lombok Timur beberapa waktu lalu. Foto HS<\/em><\/p><\/div>\n

OTOFEEDS.id<\/a> – Surabaya.<\/strong> Kabar mengenai tutupnya dua diler Honda di Surabaya memang sempat menjadi bola panas di ranah media sosial. Tak sedikit yang buru-buru menarik kesimpulan, mengaitkan penutupan itu dengan isu persaingan yang makin ketat, bahkan mengarah pada spekulasi Honda tengah \u201ckewalahan\u201d menghadapi gempuran merek-merek baru. Namun seperti biasa, kebenaran tak bisa sekedar ditarik dari headline sensasional.<\/p>\n

Wendy Miharja, Direktur Honda Surabaya Center (HSC), menjelaskan bahwa penutupan dua diler Honda, yakni di kawasan Jemursari dan Citra Cakra Mandiri (Surabaya Barat), bukan disebabkan oleh faktor eksternal seperti penurunan penjualan atau tekanan dari kompetitor, melainkan karena persoalan manajerial internal.<\/span><\/p>\n

\"\"

Wendy Miharja, Director Honda Surabaya Center<\/em><\/p><\/div>\n

\u201cAda standar dan regulasi operasional yang telah ditetapkan oleh APM dan diler utama. Ketika diler tidak bisa memenuhi itu, maka keputusan terpaksa diambil,\u201d ujar Wendy saat berbincang dengan wartawan di sela peluncuran New Honda HR-V RS e:HEV, belum lama ini.<\/span><\/p>\n

Baca Juga:\u00a0Honda Bidik Pasar Lombok Timur dan Sumbawa<\/a><\/strong>
\nLebih lanjut, Wendy menegaskan bahwa sebelum keputusan akhir diambil, pihaknya bersama APM telah melakukan serangkaian diskusi intens dengan pihak diler. Namun karena tak ada kesepahaman yang bisa dicapai, penutupan menjadi solusi terbaik. Kini, properti diler yang tutup tersebut telah beralih fungsi memasarkan merek otomotif lain.<\/span><\/p>\n

\u201cTanah dan bangunan adalah milik mereka sebagai pemilik usaha. Ketika mereka memilih jalan bisnis yang lain, tentu itu hak mereka sepenuhnya,\u201d imbuhnya.<\/span><\/p>\n

Tak Ada Kekosongan Layanan di Surabaya<\/span><\/strong><\/p>\n

\"\"

Honda Royal Wiyung<\/em><\/p><\/div>\n

Bagi konsumen Honda, tutupnya dua titik layanan itu tidak serta-merta menciptakan kekosongan. Surabaya sebagai kota besar memiliki jaringan layanan Honda yang padat dan strategis. Ambil contoh Citra Cakra Mandiri di Surabaya Barat, lokasinya hanya berjarak sekitar 10\u201315 menit dari Honda Royal Wiyung. Dengan kondisi lalu lintas Surabaya yang relatif lebih tertib dibanding Jakarta, mobilitas antar diler bukan perkara besar.<\/span><\/p>\n

Baca Juga:\u00a0Lebih Efisien, Honda HR-V Hybrid Dibanderol Mulai Rp449 Juta<\/a><\/strong>
\nSementara untuk area Jemursari, konsumen masih memiliki banyak opsi seperti Honda Basuki Rahmat, Honda Kranggan, maupun Honda Kenjeran. Rata-rata waktu tempuh ke sana berkisar 30 menit. Artinya, klaim yang menyebut konsumen akan \u201ckehilangan akses layanan Honda\u201d terbukti tidak berdasar.<\/span><\/p>\n

Fakta Lain: Honda Sukun Malang Masih Beroperasi<\/span><\/strong><\/p>\n

\"\"

Honda Sukun Malang masih beroperasi sampai saat ini. Foto: HSC<\/em><\/p><\/div>\n

Salah satu akun media sosial sempat memancing kesalah pahaman dengan mencatut foto diler <\/span>Honda Sukun Malang<\/span> untuk menggambarkan tutupnya beberapa diler Honda. Faktanya, hingga hari ini, Honda Sukun Malang masih beroperasi seperti biasa, melayani konsumen dengan fasilitas 3S yang lengkap. Kasus ini menjadi contoh nyata bagaimana visual bisa digunakan secara keliru untuk memperkuat narasi yang menyesatkan.<\/span><\/p>\n

Kontraksi vs Ekspansi: Honda Tetap Tumbuh<\/span><\/strong><\/p>\n

\"\"

Grand Opening Honda Naga Motor 2 di Lombok beberapa waktu lalu<\/i><\/p><\/div>\n

Di tengah penutupan dua diler ini, Honda justru membuka diler baru, bukan di kota besar yang sudah padat jaringan, melainkan di Lombok Timur. Naga Motor 2 kini hadir melengkapi Naga Motor 1 yang lebih dulu beroperasi, dengan jarak antar keduanya mencapai 50 km.<\/span><\/p>\n

Langkah ini menunjukkan bahwa ekspansi Honda tetap berjalan, mengikuti kebutuhan riil pasar. Di saat beberapa merek lain memilih konsentrasi di kota besar, Honda melakukan penetrasi hingga ke daerah dengan karakteristik medan berbeda dan biaya logistik lebih tinggi, hal yang tidak semua merek otomotif berani lakukan.<\/span><\/p>\n

Fakta di Balik Angka: Honda Masih di Puncak<\/span><\/strong><\/p>\n

\"\"Dalam konteks nasional, Honda tetap berada di posisi lima besar berdasarkan data Gaikindo. Di wilayah operasional HSC, yang mencakup Jawa Timur, Bali, dan Nusa Tenggara, posisinya bahkan lebih tinggi.<\/span><\/p>\n

\u201cSaat ini Honda masih bertengger di posisi kedua dalam hal volume penjualan mobil di wilayah HSC. Angka ini cukup stabil meski pasar otomotif secara umum mengalami tekanan,\u201d ungkap Wendy.<\/span><\/p>\n

Fakta tersebut menunjukkan bahwa brand Honda masih memiliki daya saing tinggi dan loyalitas pelanggan yang kuat. Gempuran merek-merek baru dari Tiongkok dan negara lain belum secara konsisten mampu menggoyang posisi Honda di regional maupun nasional.<\/span><\/p>\n

Jangan Terpeleset Opini Viral<\/span><\/strong><\/p>\n

Dalam era di mana persepsi publik mudah dibentuk oleh opini viral dan narasi sepihak, penting bagi publik untuk memilah informasi. Tutupnya dua diler tidak otomatis mencerminkan kegagalan brand. Dalam banyak kasus, ini hanyalah bagian dari dinamika internal bisnis yang tak terhindarkan.<\/span><\/p>\n

Honda sendiri terus melakukan pembenahan, memperkuat jaringan, dan menghadirkan produk-produk terbaru dengan teknologi terkini, <\/span>seperti e:HEV, yang menyasar segmen baru yang lebih sadar lingkungan.<\/span><\/p>\n

OTOFEEDS.id <\/span><\/a>mengajak pembaca untuk menilai secara menyeluruh, bukan hanya berdasarkan isu yang terkesan bombastis, namun melalui pemahaman yang utuh terhadap lanskap industri otomotif Indonesia, terutama dari sisi data dan realitas di lapangan. (HS)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

...<\/p>\n","protected":false},"author":3,"featured_media":2491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[6,32,1,7],"tags":[],"class_list":["post-2692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobil","category-news","category-otofeeds","category-produk-baru"],"yoast_head":"\n2 Diler Honda Tutup Karena Faktor Internal - Otofeeds.id<\/title>\n<meta name=\"description\" content=\"Meski dua diler Honda di Surabaya tutup, penjualan Honda tetap kuat menduduki posisi dua tertinggi di Jatim, Bali, dan Nusa Tenggara.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otofeeds.id\/index.php\/2025\/06\/16\/2-diler-honda-tutup-karena-faktor-internal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2 Diler Honda Tutup Karena Faktor Internal - 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